Avril Sim brings a wealth of experience in Interior Design, Architecture, and Business Development, with a specialisation in large-scale mixed-use, retail, workplace, and hospitality projects across the APAC region. Her extensive background includes leading teams at global design consultancies and property development firms, managing projects from concept to final completion.

A creative designer with a keen eye for detail, Avril excels in project management and business development. She stays up-to-date with the latest design trends, driven by a passion for innovative and cutting-edge designs. Her artistic approach and commitment to delivering exceptional results have consistently led to winning projects, fostering strong client relationships, and driving revenue growth.

She believes that successful design strikes a balance between creativity, experiential focus, and rigorous design principles. She is dedicated to creating designs that respect the context and environment while maintaining a unique identity. Currently, Avril leads the Interior Design department at SOG design, inspiring her team with this vision.

Contact / sg@sog-design.com